Taco Bell is taking over a hotel

Taco Bell is opening a hotel sort of to give it an edge over other fast food chains.

For five nights in August, Taco Bell is taking over a Palm Springs hotel and Canada Goose Outlet turning it into The Bell: A Taco Bell Hotel and Resort in Palm Springs. The Bell will feature new and traditional Taco Bell menu items, a Taco Bell gift shop, Taco canada goose black friday sale Bell nail art and more.

Stunts like this one give fast food chains a chance to set canada goose coats on sale themselves canada goose outlet black friday apart in a crowded market, where value meals may not be enough. Ideally, they raise brand awareness and create buzz around the brand on social channels.

Domino promised to help Canada Goose sale citiespave their potholes. For Mother Day, KFC let customers create a custom canada goose outlet toronto factory video for mom featuring shirtless dancers. Arby offered customers a 24 hour long Hawaiian vacation for $6. Hoegaarden, the Belgian beer brand owned by Anheuser Busch, canada goose outlet store uk raffled cheap canada goose off a spring break trip to canada goose outlet canada Belgium. The list goes on.

Promotions like the Bell can give consumers a reason to of us as a cool and innovative brand, Matt Prince, senior manager of public relations and brand experience at Taco canadian goose jacket Bell, told CNN Business. He called it a way ensure that Taco goose outlet canada Bell has a really special place in culture. That consistency can be a good thing. But it also means that that consumers don get much of an opportunity to experience something different.

Starbucks is canada goose jacket outlet tackling that problem with itselaborate Roasteries, massive stores that canada goose clearance include alcohol bars, on premise coffee roasters and casks, as well as special, pricey menu items. Starbucks has canada goose uk black friday five Roasteries globally, and plans to open a sixth.

For Taco Bell, promotions like canada goose outlet reviews The Bell can help give customers something different without putting pressure on franchisees.

When companies introduce new menu items, franchise employees have to learn a new recipe without slowing down at a time canada goose outlet nyc when the new item is driving extra traffic to locations. Off menu promotions can create interest in the brand.

The hotel will feature menu items that many consumers may not be aware of, like its breakfast items. People who stay at the hotel will see them, and if they post canada goose black friday sale about them on social platforms share the news with others as well.

Chipotle employed a similar tactic when it expanded its rewards program nationwide. The chaingave out free cash on Venmoin a bid to raise canada goose factory outlet awareness for the program, while entering into people social media feeds.

to us, is becoming an untapped social network, Curt Garner, the company chief technology officer, told CNN Business at the time.

In addition to spreading the word about its offerings, social chatter is also buy canada goose jacket a source of ideas for Taco Bell. cheap canada goose If you tweeted about a Taco Bell Hotel, Taco Bell may have seen it and taken that into account.

could be just one tweet in a sea of a million that like, is interesting, is there something more to this?’ Prince said.

With the the hotel, it was buildup of things over the course of the past couple of years, rather than https://www.fcvfrankfurt.de a specific idea or request, said Alec Treffers, communication and brand canada goose outlet uk experience senior specialist for Taco Bell.

But for other Taco Bell initiatives, like opening a space for weddings at a Taco Bell Cantina in Las Vegas, social insight was key. weddings, we did see people using sauce packets to propose to their significant other, Treffers said.